Job Title: Digital Marketing ExecutiveLocation: York, UKSalary: 26,000 - 29,000Are you a driven and results-oriented Digital Marketing Executive with a passion for paid ads, lead generation, and all things digital? We have an exciting opportunity for you to join a dynamic team based in York!About the Role:As a Digital Marketing Executive, you will play a pivotal role in executing and optimizing our digital marketing campaigns across various channels. Lead generation is a key focus, and you''ll be working with paid search (PPC), SEO, email marketing, and social media to drive high-quality traffic and conversions. Your experience in data analysis will be crucial in optimizing campaigns and uncovering new opportunities for growth.Key Responsibilities:PPC Campaign Management: Create, manage, and optimize paid search campaigns across Google Ads and other platforms. Ensure lead generation goals are met while driving high ROI.Lead Generation: Develop strategies to capture and nurture leads through effective targeting, landing page optimization, and retargeting.SEO: Understand and implement SEO best practices, including keyword research, content optimization, and on-page SEO to improve organic search rankings.Email Marketing: Design and execute email marketing campaigns, from audience segmentation to performance analysis, to drive engagement and conversions.Social Media Management: Oversee the company''s social media presence, including content creation, scheduling, and engagement ..... full job details .....